Dogged consistency is great when branding, but it makes for one lousy — and very short — newspaper story.
I interviewed executives from opposite sides of a good news merger recently. They had been so carefully managed by their public relations firm, they were almost excruciatingly boring. Both executives used virtually identical canned “key messages” to describe their supposedly personal experiences.
I wonder if they realize they lost the opportunity for full-fledged good news feature story on a section front of the newspaper. Instead, they got a short story buried on the inside pages.
Other blog posts I’ve written on working with the media:
Aging boomers and reading glasses
A cheeky pitch that worked. And one that didn’t.
How a story gets into the newspaper
Filed under: Small Business, STAFF Tagged: branding, interview, key messages, marketing, media relations, Newspaper, promotions, story
